Mina was created with a mission to provide instant support in emergencies and enhance personal safety through intuitive technology. We designed a seamless experience where users can quickly connect with an agent, trigger emergency alerts, and keep track of their movements. By integrating features like Swipe to Call Agent, Fake Call, Vault for important documents, and Paper Trail for location tracking, we built a system that prioritizes security and accessibility. This case study explores our journey from concept to execution, highlighting the challenges, innovations, and impact of Mina in safeguarding lives.
Instant Emergency Assistance
Smart Safety Alerts
Personalized Emergency Contacts
Industry
Safety & Emergency
Tools we used
Project Completion
2024
Mina is an innovative personal safety and emergency contact app designed to provide instant assistance in critical situations. With features like Swipe to Call Agent, Direct Dial 211, Dog Whistle, Stay Away alerts, Call Buddy, Fake Call, and a secure Vault for essential documents, Mina ensures users have multiple ways to seek help and stay protected. The Paper Trail feature records visited locations, while Check-in Time notifies agents if users don’t reach their destination on time. This case study explores how Mina was built to empower individuals with real-time security solutions, offering peace of mind in emergencies.
Industry
Safety & EmergencyWhat we did
User ResearchUI UX DesigningProduct Design and developPlatform
PlaystoreIn emergency situations, individuals often struggle to quickly reach help, notify trusted contacts, or document their whereabouts. Traditional safety measures can be slow, require multiple steps, or lack discretion, increasing the risk in critical moments. Additionally, there is a need for a secure way to store essential emergency information while ensuring rapid access to assistance when needed.
Mina provides a seamless and discreet safety solution by integrating emergency contact features, real-time assistance, and secure document storage. With functionalities like Swipe to Call Agent, Fake Call, Check-in Time, and Paper Trail, users can quickly reach help, notify trusted contacts, and document their movements for added security. Designed for efficiency and ease of use, Mina ensures that assistance is always just a tap away, enhancing personal safety in any situation.
The client envisioned Mina as a seamless and efficient safety solution that empowers users in emergency situations. Their goal was to create an intuitive app that allows quick access to critical safety features, such as emergency calls, location tracking, and document storage, all within a user-friendly interface. They sought to design a system that ensures users feel secure and connected at all times, offering instant support with minimal effort.
The user flow of Mina is designed to provide quick and seamless access to emergency features with minimal steps. Upon opening the app, users can immediately access critical safety tools like Swipe to Call Agent, Direct Dial 211, Dog Whistle, Stay Away sounds, and Fake Call for instant assistance. The Call Buddy feature ensures a trusted contact is readily available in emergencies. The Vault securely stores essential personal documents, while the Paper Trail logs visited locations for safety tracking. Additionally, the Check-in Time feature allows users to set expected arrival times, automatically notifying an agent if they don’t check in. Every step in the flow is designed to maximize security, efficiency, and ease of use.
The logo of Mina represents trust, security, and rapid response in emergencies. The shield icon symbolizes protection, reinforcing the app’s core purpose of safety and assistance. The subtle compass-like design within the shield signifies guidance and direction, ensuring users always have support when they need it most. The color scheme, with a bold blue accent, evokes a sense of reliability and urgency, while the strong typography enhances clarity and professionalism. The tagline "Your Emergency Contact" further emphasizes Mina’s role as a dependable safety companion, making it an instantly recognizable and reassuring visual identity.
The color palette of Mina is carefully selected to convey a sense of security, urgency, and clarity. The primary color, #1A9AFE (Bright Blue), symbolizes trust, reliability, and responsiveness—essential qualities for an emergency contact app. #0F151C (Dark Navy) adds depth and strength, reinforcing a sense of protection and seriousness. Finally, #FFFFFF (Pure White) ensures readability and a clean, modern interface, making interactions seamless and intuitive. Together, these colors create a visually cohesive experience that aligns with Mina’s mission of providing instant support and safety.
The wireframe design of Mina played a crucial role in shaping the app’s functionality and user experience. Before finalizing the interface, we created structured wireframes to map out the app’s core features, ensuring a smooth and intuitive flow. Each screen was carefully designed to prioritize ease of access, from the Swipe to Call Agent feature to the Paper Trail and Check-in Time sections. By focusing on simplicity and efficiency, the wireframes helped streamline emergency response actions, making it easy for users to navigate and trigger safety measures instantly. This structured approach allowed us to refine the user journey before moving into the final UI design.
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