This poster series employs a minimalist, sculptural aesthetic to visually represent core business values through symbolic 3D forms and elemental textures. Each poster uses a distinct shape—crafted from stone, marble, or wood—to evoke meaning such as empathy, agility, or impact. The subdued, sophisticated palette and balanced compositions reflect clarity and strength. Typography remains clean and understated, placing focus on the shapes and their messages. This design approach creates visual harmony while prompting emotional and intellectual engagement.
Poster Design
Graphic design
Industry
Finance, Legal & Insurance
Tools we used
Project Completion
2025
Key Market
Global
The posters are a conceptual visual identity project aimed at communicating essential company values like empathy, agility, teamwork, and purpose. Each design abstracts these values into universally recognizable forms—plus signs, circles, checks—paired with thoughtful textures and minimal color to elevate their message. The posters serve both as visual branding tools and cultural reminders within business environments, setting a tone of clarity, creativity, and introspection. Their elegance and symbolism help them stand out in corporate or creative spaces.
Industry
Finance, Legal & InsuranceWhat we did
Poster DesignGraphic designPlatform
-In many business environments, values like empathy or curiosity are communicated through clichéd, overused visuals—stock photography or generic icons that fail to inspire or resonate. Such representations often blend into the background, undermining their intended impact. There's a lack of artistic, modern visual language that both aligns with brand aesthetics and encourages reflection on abstract qualities without feeling forced or corporate.
These posters solve that challenge through abstract minimalism, using sculpture-inspired forms to metaphorically express values. The use of rich materials like marble and stone lends a sense of permanence and seriousness, while the neutral backdrops focus attention on form and message. By combining visual sophistication with emotional subtlety, the posters effectively transform value statements into impactful visual cues that align with premium branding and internal culture development.
The long-term vision for this series is to expand into a comprehensive internal branding system—integrated into physical office spaces, digital communication, and leadership messaging. These visuals can evolve into motion graphics, presentation templates, or even installations, consistently reinforcing company culture through design. The goal is to create an identity system that’s not only seen, but felt—one that cultivates intentionality and pride within teams and clients alike.
The color scheme features elegant neutrals and elemental hues—stone grey, matte black, cobalt blue, and soft beige. These tones evoke a grounded, timeless quality, aligning with the brand's professional tone while keeping the focus on form and message. The restrained palette enhances visual clarity and provides emotional resonance, allowing the textures and shadows of the 3D shapes to speak powerfully without distraction. It is both modern and meditative, ideal for environments where thoughtful design supports meaningful work.
