A comprehensive design overhaul of AMKIRI’s investor and corporate collateral, balancing scientific innovation with high-end beauty aesthetics.
GraphicsDesign
InvestorRelations
BrandStrategy
Industry
beauty and cosmetics
Tools we used
Industry
beauty and cosmeticsWhat we did
Platform
-Communicating the value of a 'visual fragrance' technology presents a unique challenge: the product is inherently sensory, yet its business model is driven by scientific IP and market disruption. AMKIRI’s existing materials lacked the cohesive visual gravity required to secure interest in the competitive venture capital landscape of beauty-tech. The primary hurdle was to simplify technical data without losing the 'magic' of the brand. We needed to bridge the gap between a disruptive laboratory innovation and a high-fashion consumer product, all while maintaining a minimalist aesthetic that spoke to a sophisticated, luxury-oriented audience. The materials had to remain functional, legible, and impactful across various digital and physical formats.
10turtle implemented a strategic design framework that prioritized clarity and visual breathing room. By adopting a minimalist, clean design philosophy, we allowed the imagery and key value propositions to take center stage. We utilized a refined color palette and bespoke typography to establish a professional yet avant-garde corporate identity. The centerpiece of the project was a high-stakes investor presentation. We restructured the narrative flow to highlight market opportunity and technological moats, supported by custom infographics that demystified the fragrance technology. This approach extended to all corporate collateral, ensuring a unified brand voice. By treating design as a strategic tool rather than just an aesthetic layer, we transformed AMKIRI’s pitch into a visual experience that echoed the sophistication of their scent-based innovations.
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