A branding for Schauffele Optometry is clean, modern, and approachable, reflecting the brand's commitment to precision eye care and clear vision. The balanced use of elegant typography and a refined green color palette conveys a sense of trust, professionalism, and wellness. The eye-inspired icon symbolizes focus and clarity, aligning perfectly with the company’s dedication to enhancing vision. The design is both timeless and inviting, creating a strong visual identity that resonates with patients and communicates excellence in optometric care.
Graphic Design
Logo Design
Industry
Healthcare & Wellness
Tools we used
Project Completion
2024
Key Market
Global
Schauffele Optometry focuses on delivering exceptional, lifelong eye care for patients of all ages. The brand represents clarity, precision, and wellness, reflected in a clean and modern visual identity. The goal is to foster a sense of trust and connection, emphasizing the importance of holistic eye health beyond just selling glasses.
Industry
Healthcare & WellnessWhat we did
Graphics DesignLogo DesignPlatform
-The challenge lies in creating a brand identity that goes beyond the transactional nature of eyewear sales, emphasizing eye health as a lifelong journey. Additionally, there is a need to visually stand out in the competitive optometry market while maintaining a professional and approachable aesthetic.
We developed a logo and branding system that embodies the core values of precision, trust, and wellness. The design includes an eye-inspired icon and elegant typography to symbolize focus and clarity. A refined green color palette was selected to evoke calmness, professionalism, and a connection to nature, creating a timeless and approachable identity.
To create a visual identity that resonates with the importance of lifelong eye health and builds a personal connection with patients. The brand seeks to foster trust and care, ensuring that every patient feels valued and supported in their journey toward optimal vision and wellness.
The logo features an eye-inspired icon, representing clarity and focus. Its modern design balances elegance and simplicity, aligning with the brand's commitment to precision and care. The refined typography further enhances the logo's approachable and professional feel.
The primary palette includes calming greens, symbolizing wellness, nature, and trust. This natural tone fosters a sense of relaxation and care, aligning with the brand's focus on holistic eye health.
