The design for this postcard embodies fun, warmth, and professionalism with a playful yet polished aesthetic. The vibrant blue color evokes a sense of trust, calm, and cleanliness, which is essential for a pet care brand. The imagery of pets with sunglasses adds a fun and light-hearted touch, making the design feel both luxurious and approachable. Cloud motifs and soft curves add a friendly, welcoming vibe, inviting pet owners to experience top-tier care at Pleasant Paws Pet Center.
Graphic Design
Post Card Design
Industry
Healthcare & Wellness
Tools we used
Project Completion
2025
Key Market
Global
This postcard introduces Pleasant Paws Pet Center, a premium pet care service dedicated to providing pets with “celebrity care.” The design highlights the various services offered, such as veterinary care, dog training, grooming, and holistic medicine. Positioned as an upscale, all-inclusive pet center, the postcard targets pet owners who want the best for their furry friends. The lighthearted imagery coupled with functional service descriptions ensures that it appeals to a broad audience looking for both high-quality care and a sense of fun for their pets.
Industry
Healthcare & WellnessWhat we did
Graphic DesignPost card DesignPlatform
-The main challenge was conveying the premium nature of the services while also making the postcard approachable and relatable for pet owners. Pet care services often seem either too clinical or too playful, making it hard to strike the right balance between professionalism and fun. The goal was to present Pleasant Paws as a high-end, trustworthy, and friendly choice, making pet owners feel confident and excited about the services provided.
The design resolves this issue by combining professional service descriptions with playful visual elements. The bright blue background evokes trust, while the images of pets in sunglasses inject a fun, relaxed vibe, making it clear that this is a place where pets are treated with exceptional care and love. The functional layout ensures clarity while still being visually engaging, guiding pet owners through the range of services without overwhelming them.
The long-term vision for the design is to create an iconic look for Pleasant Paws Pet Center that will be recognizable across all marketing materials, from digital ads to printed brochures. The playful yet professional tone aims to establish the brand as the go-to premium pet care provider, ensuring that pet owners associate the brand with both top-tier service and a welcoming environment. Future designs will expand on this foundation with more interactive and engaging formats.
The color scheme primarily features vibrant blue, which conveys trust, cleanliness, and professionalism. It is complemented by white, which adds a fresh, clean look and ensures the text stands out. The cloud motifs and playful graphics introduce a sense of fun and lightheartedness, while the colors as a whole align with the brand’s identity of providing top-quality, yet friendly and approachable pet care. The palette evokes a feeling of calm and reliability, making the center feel both luxurious and accessible.
