The bifold design takes a modern, minimal yet luxurious approach, balancing elegance with clear product communication. Soft beige and nude tones set a calming background, while rich browns and pinks highlight the product details. The clean typography ensures readability, and lifestyle images add authenticity and trust. Product benefits, ingredients, and usage instructions are presented in a structured format, making it easy for customers to navigate. The overall aesthetic reflects sophistication, credibility, and a premium beauty brand identity.
Bifold Design
Graphic Design
Industry
Fashion, Beauty & Lifestyle
Tools we used
Project Completion
2025
Key Market
Global
This bifold catalogue introduces Lash Prodigy’s Lash Growth Serum and Brow Wax, designed for individuals seeking fuller lashes and defined brows. The serum promotes lash health and growth with clinically backed ingredients, while the brow wax ensures a polished, long-lasting finish. Positioned in the beauty market as affordable luxury, the products stand out for their proven effectiveness, cruelty-free formula, and elegant branding. The bifold bridges product functionality with an aspirational lifestyle, catering to modern beauty-conscious consumers.
Industry
Fashion, Beauty & LifestyleWhat we did
Bifold DesignGraphic DesignPlatform
-Many consumers struggle to find lash and brow products that are both effective and safe. Lash serums often overpromise results without clinical backing, while brow products can feel heavy, flaky, or unnatural. Additionally, product information in many beauty catalogues is cluttered, making it hard for buyers to compare benefits, ingredients, and application. This gap creates confusion and lowers trust in beauty products, leaving customers hesitant about investing in treatments for their lashes and brows.
Lash Prodigy addresses these challenges with transparent communication, clean design, and clinically proven products. The serum is backed by visible before-and-after results, listed ingredients, and real percentages of improvement. The brow wax is formulated for lightweight wear and natural definition, ensuring customer satisfaction. The bifold design organizes details into easy-to-read sections (ingredients, benefits, how-to-use) while pairing them with strong visuals. This not only reassures buyers but also establishes Lash Prodigy as a trustworthy, professional, and effective beauty brand.
Lash Prodigy envisions becoming a leading name in natural beauty enhancement, expanding beyond lashes and brows into a holistic beauty range. The brand aims to set industry standards for transparency, quality, and cruelty-free beauty solutions, offering products that empower individuals to feel confident in their natural features. With a long-term goal of global recognition, Lash Prodigy strives to merge luxury aesthetics with accessibility, creating a strong emotional connection with consumers and building loyalty through proven results.
The color palette of this design combines soft beige, cream, and blush tones with rich chocolate brown and vibrant pink accents, creating a balanced and sophisticated aesthetic. The beige and cream shades convey elegance, softness, and approachability, perfectly aligning with the theme of natural beauty. The brown tones add depth, reliability, and sophistication, elevating the brand’s premium appeal. Meanwhile, the pink accent brings vibrancy and femininity, evoking confidence and energy. Together, these colors create a luxurious yet approachable identity that harmonizes trust, glamour, and everyday usability.
