Foundry – Redefining Business in Geelong

The design concept of the Foundry Corio brochure blends sophistication with modern industrial aesthetics. It highlights clean, minimalist visuals with a focus on architecture and functionality. The layout features large, high-quality images of the development, emphasizing its premium business environment. The design is streamlined, showcasing the unique selling points of Foundry Corio in a visually captivating way. The overall creative direction emphasizes bold typography, a structured grid, and a contemporary approach to appeal to businesses looking for growth and visibility.

Project Focus

Brochure Design

Graphic Design

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Industry

Property, Construction & Real Estate

Tools we used

10turtle10turtle

Project Completion

2025

Key Market

Global

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Brief Overview

Foundry Corio is a state-of-the-art industrial development located in Geelong’s fast-growing northern corridor. It offers businesses premium warehouse and office spaces, combining high visibility and access to key retail and service hubs. The development features modern facilities designed for flexibility, growth, and long-term success. With a curated mix of retailers, Foundry Corio offers an ecosystem that attracts leading businesses, fostering a dynamic, collaborative environment for its tenants. Its strategic location and sophisticated design ensure a lasting value proposition for any business looking to thrive.

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Industry

Property, Construction & Real Estate

What we did

Brochure DesignGraphic Design

Platform

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Problem

The primary challenge in the market is the lack of flexible and modern industrial spaces that combine high visibility with accessibility to key services. Traditional industrial precincts often lack the aesthetic appeal and functionality required by modern businesses. The existing options typically fail to provide the level of integration needed to foster a thriving business ecosystem. This leaves businesses with limited opportunities for growth and collaboration, reducing their potential for long-term success.

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Solution

Foundry Corio addresses these gaps by offering a modern, flexible industrial space that combines office and warehouse facilities with premium retail offerings. Its design fosters a business ecosystem where companies can collaborate and grow. The integrated spaces are purpose-built with scalable options, ensuring they meet the diverse needs of tenants. The development’s strategic location and high-quality design cater to businesses seeking premium exposure and operational efficiency, solving the problem of outdated, disconnected industrial spaces.

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Our vision For the Brand

How we build Foundry’s Brochure Design?

The vision for Foundry Corio is to become the leading business precinct in Geelong, setting new standards for industrial development. Its goal is to provide businesses with the tools and environment needed to grow and succeed. By focusing on innovation, design excellence, and strategic location, Foundry Corio aims to evolve into a thriving hub for commercial enterprises. The brand seeks to create a lasting impact on the industry by becoming synonymous with quality, flexibility, and success in the industrial real estate market.

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Visual Presentation

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Typography

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Color Palette

The color palette for Foundry Corio includes a modern mix of sleek grays, warm earth tones, and accents of industrial blues. These colors align with the development's premium, professional image, while evoking a sense of reliability, innovation, and sophistication. The earthy tones suggest stability and grounded success, while the blues highlight the brand’s modernity and strategic location near key business hubs. The overall aesthetic is clean and contemporary, reinforcing the development's commitment to high-quality design and lasting value.

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