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Coastal Planting – Grounded in Nature

The brochure adopts a clean, grounded aesthetic aligned with the environmental ethos of Coastal Planting. Natural tones, spacious layouts, and organic typography convey professionalism and trust. The design focuses on clarity and impact, highlighting key services, achievements, and capabilities without overwhelming the reader. The visual structure allows the content to breathe while showcasing the brand’s values — sustainability, precision, and reliability. Strong photo-documentation complements the text, helping to humanize the company’s work and build a sense of scale, capability, and integrity.

Project Focus

Company Profile Design

Brochure Design

Graphic Design

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Industry

Industrial, Manufacturing & Agriculture

Tools we used

10turtle10turtle

Project Completion

2025

Key Market

Global

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Brief Overview

Coastal Planting is a contract planting company founded in 2019, delivering large-scale tree planting services across civil landscaping, bush revegetation, and forestry sectors in Australia. With over 5 million trees successfully installed, their expertise spans native bush restoration to commercial pine forestry. The company’s strength lies in combining Canadian planting techniques with local environmental knowledge to ensure high-volume, high-quality planting at transparent fixed rates. Coastal Planting’s reliability, trained workforce, and safety standards make it a preferred partner across diverse environmental projects.

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Industry

Industrial, Manufacturing & Agriculture

What we did

Company Profile DesignBrochure DesignGraphic Design

Platform

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Problem

The Australian planting sector often suffers from inconsistent quality, variable project timelines, and a lack of transparency in pricing. Many clients face issues such as under-trained labor, overreliance on hourly rates, and limited scalability of services. These challenges compromise not only budgets but also long-term ecological impact. Environmental offsetting projects and large-scale reforestation efforts frequently stall due to logistical and workforce shortcomings, creating a gap for efficient, large-volume, fixed-price planting services delivered with consistent quality control.

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Solution

Coastal Planting addresses these challenges with a scalable, fixed-rate planting model built on international best practices and rigorous training. Their workforce can expand from small crews to 35+ workers per project, ensuring flexibility. Quality assurance is embedded in every step — from seedling transport and soil preparation to jute matting and plant protection. With daily progress monitoring, transparent invoicing, and a strong safety management system, Coastal Planting guarantees high productivity and client satisfaction, even on steep terrain or complex restoration projects.

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Our vision For the Brand

How we build Coastal Planting’s Company Profile Design?

Coastal Planting envisions becoming the benchmark for ecological restoration services in Australia. By consistently delivering high-standard planting operations, the company aims to restore degraded landscapes, support carbon offsetting programs, and promote biodiversity regeneration at scale. In the long term, it seeks to innovate sustainable planting practices, expand into international markets, and foster climate-positive collaborations. Coastal Planting aspires to be more than a service provider — a transformative force in reforestation, environmental resilience, and carbon neutrality.

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Logo

The Little Banyan logo evokes a sense of strength, grounding, and natural harmony, much like the tree it represents. Its design captures the balance between deep-rooted stability and ever-expanding growth, symbolizing resilience, inclusivity, and nurturing energy. The organic flow of the tree with its roots and branches conveys trust and continuity, while the warm, earthy tones paired with golden highlights bring a modern yet timeless appeal. Overall, the logo feels both rooted in tradition and forward-looking, embodying growth with purpose.

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Typography

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Color Palette

The brochure’s color scheme reflects earthy, organic tones — forest greens, soil browns, and neutral beiges — resonating with Coastal Planting’s environmental mission. These colors evoke trust, growth, and harmony with nature. The restrained use of color allows key messages and service highlights to stand out while creating a calm, professional impression. The palette aligns with the brand’s identity as a grounded, ethical, and eco-conscious business working in direct connection with land and landscape.

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Pete Evans

BROCHURE DESIGN • POSITIONING • BRAND IDENTITY

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