The design embodies a sleek, modern, and minimalistic approach, blending ancestral traditions with contemporary aesthetics. The use of a dark, bold cover with clean typography gives a premium feel, while the interior layout is structured for easy readability. High-quality imagery enhances the sensory experience, creating a seamless fusion between primal nutrition and modern design. The structured content flow ensures an engaging yet informative read, making it appealing to both health-conscious individuals and cryptocurrency enthusiasts.
Brochure Design
Graphic Design
Industry
Healthcare & Wellness
Tools we used
Project Completion
2025
Key Market
Global
The Primal Code is a unique book that merges the principles of ancestral diets with modern-day financial independence through Bitcoin. Created by Chef Pete Evans, the book explores the power of primal nutrition, featuring nutrient-dense recipes and insightful discussions on holistic well-being. Its target audience includes health-conscious individuals, fitness enthusiasts, and those interested in alternative financial models. The combination of high-quality visuals and a structured, user-friendly layout makes it an attractive and educational read.
Industry
Healthcare & WellnessWhat we did
Brochure DesignGraphics DesignPlatform
-The challenge was to create a design that balances two distinct yet interconnected themes: ancestral health and cryptocurrency. Many books in the wellness space lack a modern, sophisticated aesthetic, while financial books often miss engaging visuals. Bridging the gap between these two worlds without overwhelming the reader was crucial. The design needed to appeal to both niche audiences while maintaining clarity, engagement, and brand consistency.
To solve this, the book adopts a structured, minimalist layout that enhances readability and visual appeal. The bold, dark cover establishes a strong brand identity, while the interior pages feature a clean, spacious design with high-quality imagery that complements the textual content. Strategic typography and sectioning ensure that both health and financial discussions remain distinct yet interconnected, making the book easy to navigate for readers from different backgrounds.
The vision for The Primal Code is to establish a movement that bridges ancestral health wisdom with financial sovereignty. It aims to educate and inspire a lifestyle rooted in sustainable well-being, both physically and financially. Future expansions may include digital content, interactive courses, and a community-driven platform where individuals can explore deeper insights into primal nutrition and decentralized finance.
The color scheme features a sophisticated combination of black, white, and earthy tones. The black cover symbolizes strength, power, and financial sophistication, while white interiors ensure clarity and readability. Earthy browns and warm tones in imagery evoke a sense of organic, whole-food nutrition, reinforcing the book’s core message of ancestral living. The contrast between dark and light elements creates a dynamic yet balanced visual identity.
