The YZB logo uses a cheerful cartoon-style bubble tea cup to create a sense of playfulness and approachability. The circular layout draws the eye inward, while warm oranges and pinks suggest sweetness, freshness, and fun. Bold bubble-style typography reinforces the youthful, energetic vibe. Designed to resonate with bubble tea lovers, the logo is adaptable across digital and physical platforms, ensuring consistency in branding. It reflects a modern aesthetic that aligns with the street-style and café culture bubble tea thrives in.
Logo Design
Graphic Design
Visual Design
Industry
Food, Beverage & Hospitality
Tools we used
Project Completion
2025
Key Market
Global
The YZB logo uses a cheerful cartoon-style bubble tea cup to create a sense of playfulness and approachability. The circular layout draws the eye inward, while warm oranges and pinks suggest sweetness, freshness, and fun. Bold bubble-style typography reinforces the youthful, energetic vibe. Designed to resonate with bubble tea lovers, the logo is adaptable across digital and physical platforms, ensuring consistency in branding. It reflects a modern aesthetic that aligns with the street-style and café culture bubble tea thrives in.
Industry
Food, Beverage & HospitalityWhat we did
Logo DesignGraphic DesignVisual DesignPlatform
-The bubble tea industry is saturated with similar minimalist or overly traditional logos that fail to emotionally connect with the younger demographic. Many lack the fun or character-driven appeal needed to stand out on crowded social media feeds or urban signage. This gap in emotional and visual engagement creates missed branding opportunities, especially in a market where aesthetics play a big role in customer loyalty and digital virality.
YZB’s logo bridges the gap with a visually delightful and character-based design that gives the brand a face—literally. The tea cup with a friendly expression and bold bubble letters builds a memorable identity. This instantly enhances customer connection, supports storytelling (mascot branding), and boosts visual recall. Its versatility across platforms and mediums also allows for consistency in brand messaging and promotion, from cup designs to shop signage to social media icons.
YZB aims to become a globally recognized symbol of joy and personalization in the bubble tea space. The long-term vision includes expansion into lifestyle merchandise, mobile drink trucks, and digital loyalty programs, all centered around the cheerful brand mascot. YZB envisions itself not just as a drink brand, but as a lifestyle experience that brings people together with flavor, fun, and community.
Orange: Represents energy, enthusiasm, and creativity—perfect for an upbeat beverage brand.Pink: Adds a sense of sweetness and approachability, evoking fun and friendliness. Dark Blue/Purple (used in the text outline): Grounds the design and adds a sense of trust and quality. White Background: Offers a clean canvas that keeps the focus on the character and vibrant elements.
