Candy Bliss is a vibrant online store offering a delightful selection of sweets, from pick-n-mix options to ready-made marshmallow pouches and subscription-based treats. The goal was to create a fun, colorful, and user-friendly website that made ordering sweets seamless while capturing the excitement of indulging in candies.
UX Design
UI Design
Research
Websites Design
Industry
E-Commerce
Tools we used
Project Completion
2024
The website needed to showcase various product categories while maintaining a fun and engaging theme. Key features included product customization, clear pricing, and transparent policies. A dedicated postage cost page was also necessary to provide clarity on shipping rates before checkout.
Industry
E-CommerceWhat we did
User ResearchUI UX DesigningPlatform
-The client struggled to streamline the online sweet-buying experience. A lack of structured navigation and transparency could lead to customer frustration and cart abandonment. They needed a visually appealing yet functional website that made product selection, customization, and purchasing effortless.
An immersive eCommerce website was designed to enhance the candy shopping experience. Bright colors and playful typography evoke the excitement of a physical candy store. A well-organized product categorization system, a step-by-step customization process, and clear shipping and refund information ensure an intuitive and enjoyable shopping journey.
The client wanted a website that was colorful, fun, and easy to navigate. They envisioned a visually engaging platform with seamless user flow and a hassle-free purchasing process. The final design incorporated bright pastels, rounded elements, and animated interactions to enhance the joy of online candy shopping.
Users begin their journey on a vibrant homepage with an interactive interface. They can navigate to Pick-n-Mix, Ready-Made Sweets, Subscription Plans, and Marshmallow Pouches. Within each category, they can customize selections, view pricing, and proceed to checkout with clear guidance. Transparent Postage Cost and Refund Policy pages build trust and reduce hesitation.
The playful and inviting logo features rounded typography and a bright color palette, reflecting the brand’s fun and lively identity. Instantly recognizable, it sets the tone for the website’s cheerful theme.
The website embraces a pastel-inspired color scheme that enhances the joyful and nostalgic experience of browsing sweets. The dominant Vibrant Pink (#FF69B4) represents fun and excitement, creating an inviting atmosphere. Soft Blue (#AEEEEE) adds a sense of trust and calm, ensuring a pleasant browsing experience. Warm Yellow (#FFD700) evokes happiness and nostalgia, reminiscent of classic candy shop aesthetics.
The wireframe was designed to optimize user navigation and product discovery. Clean layouts, large buttons, and accessible product details ensure an effortless browsing experience.
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