Le Collectif’s brand guide embraces a clean, modern aesthetic with playful yet professional elements. The design integrates gradient color schemes, rounded typography, and modular layouts to reflect the brand’s inclusive and forward-thinking nature. Visual consistency is achieved through a thoughtfully crafted logo system, balanced color palette, and minimalist UI elements. Each element—from logo to social media to packaging—has been designed to resonate with both creators and brands, reinforcing collaboration, authenticity, and empowerment at every touchpoint.
Brand Guideline Design
Graphic Design
Industry
Technology, SaaS & Startups
Tools we used
Project Completion
2025
Key Market
Global
Le Collectif is a creator-centric platform that empowers individuals and brands to transform raw video content into polished, monetizable assets. By combining AI-powered tools with a vibrant, inclusive brand identity, it serves as a bridge between content creators and businesses seeking authentic storytelling. The brand guide ensures that every piece of communication reflects the core values of inclusivity, creativity, and innovation. With its versatile aesthetic and clear messaging, Le Collectif positions itself as a leader in the growing creator economy.
Industry
Technology, SaaS & StartupsWhat we did
Brand Guideline DesignGraphic DesignPlatform
-The challenge was crafting a brand identity that appeals to both creators and corporate partners—two audiences with different expectations. Many creative platforms either lean too playful (alienating professionals) or too corporate (discouraging casual creators). Additionally, with diverse global users, the design had to be culturally adaptable and scalable across mediums like social media, packaging, and UI. Balancing warmth with credibility was crucial to building trust and excitement among users.
The design answers this challenge with a dual approach: bold, expressive gradients and friendly rounded typography engage creators, while clean structure and professional tone reassure brands. The use of adaptable logo variations, carefully chosen fonts (All Round Gothic and Nunito Sans), and user-friendly UI components creates consistency and clarity across all touchpoints. The guide supports multi-platform deployment, ensuring the brand remains strong and recognizable from t-shirts to digital dashboards.
The long-term vision for Le Collectif’s brand design is to become synonymous with accessible, scalable creativity. As the platform grows, the brand identity will evolve to support new tools, global collaborations, and community-driven campaigns. This design system sets the foundation for storytelling that transcends borders—empowering every user to participate in a more democratic and dynamic content economy.
The core palette includes energetic purples (#C42AA5, #9858C4), warm pinks (#DE2280), lively oranges (#DF765D), golden yellows (#E3B420), and calming blues (#7880E2). These shades represent diversity, creativity, and innovation—key pillars of the brand. The gradients convey motion and transformation, mirroring the content creation journey. Neutrals like black and white are used for contrast and balance, ensuring legibility across digital and print applications. Together, the palette creates a vibrant, human-centered identity.
