The design adopts a clean, minimalist aesthetic with soft colors and thoughtful typography to create a calming and approachable atmosphere. Simple line illustrations and calm color choices, such as muted greens and warm tones, support the guide's theme of healing and balance. The layout emphasizes readability, with plenty of whitespace and intuitive structure, ensuring that the user experience is both informative and stress-free. The design evokes feelings of peace, wellness, and empowerment.
Guide Design
Graphic Design
Industry
Healthcare & Wellness
Tools we used
Project Completion
2025
Key Market
Global
The guide, titled Stop Overeating for Good, offers a comprehensive approach to breaking free from the binge-restrict cycle. It blends habit development, nutrition education, and mindfulness practices to help individuals develop a sustainable relationship with food. Aimed at women struggling with overeating, the guide emphasizes self-compassion and practical tools to foster a healthy, balanced lifestyle. The unique selling point is its non-diet approach, prioritizing emotional and mental health alongside physical well-being.
Industry
Healthcare & WellnessWhat we did
Guide DesignGraphic DesignPlatform
-The primary challenge addressed by this guide is the overwhelming cycle of dieting, restriction, and binge eating. This issue is prevalent in many individuals who struggle with food-related guilt, self-control, and emotional triggers. Diet culture perpetuates unrealistic expectations, which often leads to feelings of failure. By recognizing that overeating stems from restriction rather than lack of willpower, the guide fills the gap in the market for a compassionate, science-backed solution to emotional and physical eating challenges.
The guide provides a holistic approach to overcoming overeating by focusing on balanced nutrition, emotional regulation, and mindful eating. It offers practical tools such as creating flexible eating windows, building balanced meals, and using the SPICE method for snacks. Additionally, it introduces mindfulness practices to foster a healthier mental relationship with food. The key innovation lies in addressing the mental, emotional, and physical restrictions that contribute to overeating, encouraging long-term change without reliance on restrictive diets.
The long-term vision for this design is to transform how individuals approach food and dieting. It aspires to challenge and change the culture of restriction and dieting, promoting a lifestyle where food is no longer a source of anxiety. By offering readers a toolkit to reclaim their relationship with food, the guide seeks to build a sustainable foundation for lifelong food freedom. Ultimately, it aims to inspire a movement towards self-acceptance and mindfulness in eating.
The color palette features a harmonious blend of calming and grounding tones. Sage Green (#89A897) provides a soft, muted green that evokes tranquility and renewal, perfect for promoting a sense of peace. Charcoal (#272727) offers a deep, sophisticated shade that adds depth and balance to the design, creating a strong contrast without overpowering the other colors. The addition of Copper (RGB: 184, 115, 50) introduces a warm, earthy tone that adds richness and a touch of luxury, bringing a sense of elegance and warmth to the overall aesthetic. Together, these colors create a balanced, inviting, and refined visual experience.
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