CASIO - WHERE EVERY DRIVE BECOMES AN EXPERIENCE

This catalog design for Casio Watches is sleek. modern, and sophisticated, highlighting the brand's legacy as pioneers in digital timepieces since 1974. The clean layout, elegant typog-ally compelling and engag ing for watch enthusiasts and customers alike.

Project Focus

Catalog Design

Graphic Design

Industry

Technology, SaaS & Startups

Tools we used

Project Completion

2024

Key Market

Global

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BRIEF OVERVIEW

Casio, a globally recognized brand in timepieces, needed a modern and visually appealing catalog for its fashion-driven SKUs. The goal was to create a digital-first catalog with the flexibility for print, reflecting Casio’s legacy of precision and style while targeting a global, fashion-conscious audience. The catalog should highlight premium product imagery with a clean, lifestyle-focused approach.

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Industry

Technology, SaaS & Startups

What we did

Catalog DesignGraphic Design

Platform

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PROBLEM

The traditional catalog designs failed to capture the modern, unisex appeal Casio wanted for its fashion-forward products. The challenge was to move beyond basic product presentations to an image-driven design that showcases close-ups, cutaways, and alternate colorways while maintaining essential details like RRP. The catalog needed to balance functional elegance with aesthetic innovation to resonate with a youthful, global market.

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SOLUTION

To address this, the catalog design focused on:Modern Layouts: Clean grid-based layouts that ensure clarity and structure.Engaging Imagery: High-resolution lifestyle assets and product images to captivate viewers.Refined Typography: A hierarchy that enhances readability and aligns with the brand’s premium positioning.Sophisticated Color Palette: A minimalistic yet bold color scheme that emphasizes elegance and innovation.Versatility: Optimized for digital viewing while maintaining print compatibility.

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OUR VISION FOR THE BRAND

How we build Casio's Catalog Design?

We envision Casio’s catalog as a seamless blend of timeless elegance and modern innovation. The design should exude luxury, precision, and sophistication, reinforcing Casio’s identity as a leader in digital timepieces. It should inspire confidence and convey a sense of aspiration to its global audience.