DRIFT is an art exhibition catalogue for Willem Boronski, presenting abstract paintings, Brown Paper Series drawings, limited edition prints, and stop-motion film references. Designed for gallery visitors, collectors, and art audiences, it uses white space, bold artwork placement, clean sans-serif typography, and expressive imagery for a contemporary gallery market position.
Print Design
Editorial Design
Art Direction
Industry
technology
Tools we used
Project Completion
2025
Key Market
Global
Industry
technologyWhat we did
Platform
-Art catalogues often struggle to balance visual impact with written context. In this design, the artworks include expressive brushwork, layered textures, abstract forms, charcoal marks, red line details, and mixed-media surfaces, which could easily feel crowded if overdesigned. The challenge was to present a large body of work clearly while keeping the focus on the artwork. The catalogue also needed to connect paintings, drawings, print editions, and stop-motion film references within one consistent visual system.
The design uses a clean white page structure that allows each artwork to sit as the main visual focus. Large image placements are paired with simple italic captions, artwork titles, dates, medium details, and descriptive text blocks. The outer cover creates a strong first impression through oversized gold “DRIFT” typography, white “EXPOSITE” text, black artist name, and cropped abstract artwork. QR-code sections add a practical link between the printed catalogue and the artist’s stop-motion film work.
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