EpicBend EpicFrederick is designed to showcase the hidden gems and popular destinations in Bend and Frederick, making travel planning easy and enjoyable. The platform provides curated travel guides, recommendations, and community insights, ensuring visitors can make the most of their journey.
UX Design
UI Design
Websites Design
Industry
Travel & Tourism
Tools we used
Project Completion
2024
The main goal of this project was to create a user-friendly travel and tourism website that integrates high-quality visuals, interactive content, and seamless navigation. The client wanted a modern, aesthetically appealing website that highlights the best experiences in both cities while keeping the user experience intuitive. The project’s scope included designing a structured layout that efficiently categorizes travel content, implementing a visually engaging interface, and ensuring easy accessibility across devices.
Industry
Travel & TourismWhat we did
User ResearchUI UX DesigningPlatform
-The challenge was to design a platform that provides a balance between rich content and an uncluttered user experience. Many travel websites tend to overwhelm visitors with excessive information, making it difficult to find relevant details. Additionally, the client required a solution that would enhance community engagement by allowing users to explore, interact, and share their experiences.
To address these challenges, the design approach focused on clarity, ease of navigation, and visual storytelling. The homepage features a captivating hero section with high-resolution imagery and a search functionality that allows users to quickly find relevant travel content. The website is structured into sections that separately highlight the best of Bend and Frederick, offering categorized recommendations in a visually appealing grid layout. A dedicated section for community engagement encourages users to subscribe, share experiences, and stay updated with recent discoveries. The combination of a clean design and well-organized content ensures an engaging and seamless browsing experience.
The client envisioned a luxurious yet nature-inspired aesthetic that highlights the beauty of both destinations. They prioritized large visuals, minimalistic typography, and a vibrant color scheme to reflect outdoor adventures while ensuring the design aligns with industry standards and maintains a unique brand identity.
The logo reflects a modern and adventure-centric design, aligning with the brand’s identity. It incorporates elements that symbolize exploration, community, and travel experiences.
The color scheme is inspired by nature and urban exploration, combining earthy greens, deep blues, and neutral tones. Green conveys the outdoor adventure aspect, while darker shades provide a professional and premium touch. This balance ensures the website feels inviting, adventurous, and reliable.
The initial wireframes were designed to prioritize content clarity and user navigation. The layout was structured into sections that allow users to explore different categories effortlessly. Interactive prototypes were created to test the flow and refine the user experience before finalizing the design.
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