Orbium Climate Partners is dedicated to advancing global sustainability by investing in companies that drive negative emissions and decarbonization technologies. Their mission is to scale solutions that significantly cut global emissions, fostering a cleaner and more sustainable future. By connecting financial capital with innovative climate solutions, they empower businesses ready to make a measurable impact on carbon reduction.
UX Design
UI Design
Research
Websites Design
Industry
Banking & Finance
Tools we used
Project Completion
2024
The primary objective of this project was to design a visually compelling and functionally efficient website that reflects Orbium's mission and expertise. The client wanted a professional digital presence that would highlight their investment initiatives, showcase their advisory board, and communicate their commitment to decarbonization technologies. The website needed to effectively target investors, partners, and sustainability-driven companies while maintaining an authoritative yet approachable aesthetic.
Industry
Banking & FinanceWhat we did
User ResearchUI UX DesigningPlatform
WebsiteOrbium faced the challenge of presenting complex climate investment concepts in a way that was both engaging and easy to understand. Their previous online presence lacked a modern and intuitive user experience, making it difficult for potential partners and investors to grasp their core values and offerings. Additionally, the website needed to establish credibility and thought leadership in the emerging market of negative emissions technologies.
To address these challenges, a clean and structured website design was developed, emphasizing clarity, professionalism, and user engagement. A modern and responsive interface was introduced to ensure accessibility across all devices. Strategic content placement, high-quality imagery, and an intuitive navigation system were integrated to enhance the user experience. The website was also optimized for SEO, ensuring greater visibility and reach within the sustainability and investment sectors.
Orbium envisioned a sleek, contemporary design with a strong emphasis on sustainability and innovation. They wanted a visual identity that would resonate with environmentally conscious investors and businesses. The client provided references from leading financial and sustainability-focused websites, favoring a balance of corporate professionalism and cutting-edge climate technology aesthetics. The design needed to reflect trust, credibility, and forward-thinking principles.
Orbium’s logo represents the circular nature of their mission, symbolizing sustainability and the connection between the planet and technological progress. The design is minimal yet impactful, reinforcing the brand’s commitment to clean energy solutions and growth capital investment.
The primary color scheme consists of a mix of deep black, vibrant teal, and white, evoking a sense of trust, sustainability, and innovation. The teal highlights sustainability and growth, while the black conveys professionalism and strength. This combination reinforces Orbium’s commitment to fostering impactful climate solutions.
Before the final design, wireframes were created to establish the website’s structure and user journey. The wireframes focused on a logical content hierarchy, ensuring smooth navigation and information accessibility. The initial prototypes helped refine the layout, making necessary adjustments to enhance user experience.
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