The design for Lost Horizon captures the essence of adventure, exploration, and innovation. The clean geometric lines of the logo reflect the brand’s forward-thinking ethos, while the rich blue and vibrant teal color palette evokes trust, stability, and creativity. The modern serif typography reinforces the brand’s sophisticated yet adventurous tone. This aesthetic, coupled with a minimalist design, underscores the brand’s commitment to offering limitless possibilities, encouraging curiosity, and fostering discovery.
Brand Guide Design
Graphic Design
Industry
Fashion, Beauty & Lifestyle
Tools we used
Project Completion
2025
Key Market
Global
Lost Horizon is a visionary brand that blends creativity with innovation, offering experiences that inspire exploration beyond the ordinary. With a clean and sophisticated logo, dynamic color palette, and modern typography, it stands as a leader in pushing the boundaries of imagination. Its unique selling point lies in its ability to inspire bold thinking, providing solutions and experiences that challenge the status quo and ignite a spirit of adventure in its audience.
Industry
Fashion, Beauty & LifestyleWhat we did
Brand Guide DesignGraphic DesignPlatform
-The challenge Lost Horizon addresses is the lack of compelling, immersive experiences that foster true exploration and discovery in today’s fast-paced world. The need for a brand that merges creativity with innovation is growing, especially in industries that thrive on fresh, bold ideas. Many brands remain stagnant or overly simplistic, failing to inspire curiosity. This stagnation leads to a lack of engagement from consumers seeking more meaningful experiences.
Lost Horizon solves this problem by offering innovative solutions that embrace both creativity and exploration. The design embodies a sense of limitless potential through abstract geometric symbols and refined typography, making it distinct and memorable. It effectively communicates adventure and discovery, while the color palette and design elements evoke calm, creativity, and sophistication. These features work in tandem to create a visually compelling and engaging brand identity that appeals to those looking to break free from conventional boundaries.
The long-term vision for Lost Horizon is to continue evolving as a global leader in innovation and creativity. The design aims to inspire and empower individuals and communities to explore new horizons, both literally and metaphorically. As the brand grows, it will influence not just its market but the broader creative industries, redefining what is possible and creating an enduring legacy of exploration and limitless potential.
The color palette consists of deep blue (#224F67), vibrant teal (#4499AA), and white, each chosen for their significance in conveying trust, creativity, and clarity. The rich blue symbolizes professionalism, stability, and sophistication, while the vibrant teal injects energy and modernity into the design. Together, these colors evoke a sense of calm and creativity, aligning with Lost Horizon’s mission of fostering exploration and innovation, making the brand feel approachable yet visionary.
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