The IQUNA brand design embraces a modern, minimalist aesthetic rooted in architectural elegance. The logo features clean geometric lines symbolizing growth, structure, and forward momentum, while the black-and-white palette conveys luxury and sophistication. Typography merges classic refinement with contemporary flair through Baskerville and Clash Display. This thoughtful blend of tradition and innovation creates a brand identity that is bold, premium, and timeless—perfectly aligned with IQUNA’s mission to redefine luxury real estate in Dubai.
Logo Design
Branding
Brand Identity
Graphic Design
Industry
Property, Construction & Real Estate
Tools we used
Project Completion
2025
Key Market
Global
IQUNA is a premium real estate brand redefining luxury living in Dubai. Specializing in high-end developments, IQUNA delivers more than residences—it curates elevated lifestyle experiences for discerning clientele. By blending architectural innovation with refined aesthetics and exceptional service, IQUNA positions itself as a visionary leader in the market. Its iconic branding, characterized by minimalism and elegance, reinforces its commitment to excellence and sets a new benchmark in modern luxury real estate.
Industry
Property, Construction & Real EstateWhat we did
Logo DesignBrandingBrand IdentityGraphic DesignPlatform
-Luxury real estate branding often falls into the trap of overused clichés or fails to communicate innovation and exclusivity effectively. In a saturated market like Dubai, standing out while maintaining sophistication is a challenge. Many brands lack a cohesive identity that aligns with modern buyers' expectations—visually, emotionally, and functionally. The gap lies in creating a design that simultaneously evokes timeless luxury and contemporary relevance without compromising clarity or uniqueness.
IQUNA addresses this gap through a distinctive design language that balances classic and contemporary. The angular, architectural logo evokes structure and movement, symbolizing stability and innovation. A refined monochrome palette enhances the premium feel, while the fusion of Baskerville and Clash Display typefaces blends heritage with modernity. Paired with minimalist iconography and clear visual guidelines, the brand ensures a consistent, sophisticated presence across digital and print platforms, appealing directly to elite clientele.
The long-term vision for IQUNA’s design is to become a recognized icon in luxury real estate branding, known for its architectural sophistication and timeless appeal. As the company expands its portfolio, the brand identity is built to scale and adapt across various platforms while retaining its elite aesthetic. IQUNA aims to inspire future design trends in luxury living, setting a global standard for elegance, innovation, and experiential branding.
The IQUNA logo is more than a symbol—it’s a visual expression of the brand’s core values: precision, elegance, and forward-thinking design. The vertical lines convey architectural strength and stability, while the diagonal cut introduces movement and innovation, echoing IQUNA’s mission to shape the future of luxury living. Its minimalist construction ensures versatility across mediums, from digital platforms to print collateral. This iconic mark not only enhances brand recognition but also reflects the premium, refined lifestyle IQUNA represents.
IQUNA’s color palette features deep black (#000000), rich dark gray (#4D4D4D), and pure white (#FFFFFF). The deep black anchors the brand in luxury and authority, while the dark gray offers nuanced contrast, adding depth without distraction. White introduces clarity and minimalism, ensuring a clean, upscale feel. This palette not only aligns with IQUNA’s identity of elegance and innovation but also evokes confidence, exclusivity, and modern sophistication—key traits desired by its target clientele.
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