Helen Forster Soul Work: Transformational Coaching

The design of the "About Us" page is centered around the personal journey and transformative nature of Helen Forster's work. The layout is clean and minimalist, focusing on the personal connection between Helen and the visitors. A balanced use of images and text creates a welcoming atmosphere, inviting visitors into the journey of healing and transformation.

Project Focus

UX/UI Design

Website Design

Industry

Healthcare & Wellness

Tools we used

Project Completion

2025

Live Url

https://www.helenforstersoulwork.com/

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OVERVIEW

The "About Us" page uses a harmonious design with soft colors and spacious layouts, reflecting the soothing, transformative nature of the brand. The page highlights Helen Forster’s story with elegant typography and visual elements that align with the brand's identity. It creates a sense of warmth and trust, providing the audience with an intimate view of the brand’s essence.

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Industry

Healthcare & Wellness

What we did

User ResearchUI UX Designing

Platform

002

PROBLEM

Visitors were not getting a clear, emotionally engaging introduction to Helen Forster’s soul work and philosophy.

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SOLUTION

The page now tells the story of Helen’s journey and the services provided in a direct, personable manner, incorporating visuals that deepen the narrative. This creates a stronger emotional connection, enhancing the website’s overall conversion potential.

004

CLIENT'S DESIGN VISION

How can we make the "About Us" section feel more personal and inviting to visitors?

The answer was to use a combination of soft, earthy tones, personal imagery, and a heartfelt story to convey authenticity. The goal was to make the visitor feel invited into a personal journey of healing and transformation.

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LOGO

The logo for Helen Forster Soul Work features an elegant, timeless design that represents healing and personal transformation. The color palette used in the logo, combined with its sophisticated yet approachable font, aligns with the holistic and nurturing nature of the brand.

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TYPOGRAPHY

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COLOR PALETTE

The color palette is a calming blend of earthy greens and soft neutrals, invoking a sense of peace and balance. These colors reflect the nurturing and grounded nature of Helen’s work, while also maintaining a modern aesthetic that is both professional and approachable.

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WIREFRAME

The wireframe features a simple layout with a top navigation bar, followed by a clear visual flow that moves from Helen's story to the services offered. Each section is well-defined, ensuring that visitors can easily navigate and engage with the content.

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WEBSITE DESIGN

The design of the "About Us" page focuses on clear content presentation and accessibility. It includes responsive design elements to ensure the page looks great on all devices. The design aesthetic prioritizes simplicity and focus, ensuring that the visitor's attention is directed to the most important aspects of the message and the work.