Welcome Back to You is a 30-day self-reflection journal by Eldenblue Books for adults seeking clarity, humour, and reconnection. The design uses black-and-white editorial layouts, serif headings, playful line illustrations, generous writing space, PERMA-based prompts, and workbook-style pages to position it as approachable, evidence-informed, and modern wellness publishing format today.
Journal Design • Book Interior Design • Workbook Design • Publishing Design • Editorial Layout • Wellness Brand Design
Industry
Self-Help & Wellness
Tools we used
Project Completion
2025
Key Market
Global
Industry
Self-Help & WellnessWhat we did
Platform
-Self-help journals can often feel too clinical, too motivational, or too heavy for readers who already feel overwhelmed. A 30-day wellbeing journal needs to guide reflection without making the experience feel like another task. The subject includes psychology-based tools, emotional check-ins, values work, and grounding strategies, so the design needed clear structure and enough breathing room. The challenge was to make evidence-informed wellbeing feel playful, human, and easy to complete.
The design uses a black-and-white editorial system with bold serif titles, compact day labels, and clear PERMA category strips. Hand-drawn line illustrations, such as cups, jars, chairs, books, and playful doodle-style icons, add warmth without overdecorating the pages. Large blank spaces, ruled writing areas, reflection prompts, quotes, and workbook-style exercises make the journal practical for daily use. The humorous tone in headings and prompts supports the design’s approachable, real-life personality.
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